Wedding Cakes

The Business Tier

With Lauren Smy

Lauren Grace Cake Coach

and

The Honey Bee Wedding Cake Co

Please note this is only an indication of the content for the next time this course will be run.

More details will be available in October, please put your name on the waiting list (at the end of the page) if you’d like to be the first to know!

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Are you fed up of making hundreds of small celebration cakes for barely any profit? Are you ready to take your business to the next level and learn how to attract Brides and Grooms who are willing to pay for the quality and service you can offer?

Does this sound like you?

  • you feel unfulfilled replicating the same old Frozen and Paw Patrol cakes and want to push your business further.
  • you want the opportunity to be more creative, to focus on fewer, bigger cakes – and, earn more money!

Let’s face it, you work hard enough!

  • You have the skills but maybe lack clarity on how to push your business forward and attract brides and grooms who value your skill and style and are willing to pay for it.

Then you’re in the right place!

You could spend years of trial and error, figuring it out by yourself and feeling frustrated in the meantime – or you could sign up to this course and gain all my knowledge from my years of experience! In this 16 week course, I will be sharing with you all my advice, as well as that from some special guest experts – to help you to gain those high value orders and carve out a niche for your business in the wedding industry. I’ll also give you all of my templates – from Ts&Cs to order forms, invoice and receipt templates, to consultation questionnaires and info sheets for the venue.

“I have had four enquiries soon after completing the course”

I 100% rate Lauren’s Wedding Cake Course and would recommend it to anyone thinking about getting into the Wedding Cake Industry – whether you’re at the initial “thinking about it” stage, or if you’ve started making steps into it already. I feel like Lauren’s thought of everything!

Having completed Lauren’s most recent course, I have become so much more confident in approaching wedding enquiries and have had four enquiries soon after just completing the course.

The course itself takes place weekly over zoom and is broken down into easy-to-manage chunks, although it still covers a lot. Invaluable forms and prompts are also shared with you to take away and personalise for your own use, and Lauren is very generous with her time to ensure you have everything you need, and answer any questions that may not have been covered. She really does go above and beyond, which was really appreciated. Guest speakers feature, which is helpful, and I have ended the course feeling fully equipped with moving forward in this industry, and also having made some wonderful and genuine connections with other cake designers too.

You’ll have access to a private Facebook group, and support that long transcends the end of the course. I have learned such a great deal and wish I could do it all again as I enjoyed it so much. Tuesday evenings don’t feel the same..! If you’re on the fence about doing the course, I’d wholeheartedly recommend going for it; you won’t regret it. Thank you, Lauren, and to the other amazing ladies on the course for your limitless support.

Crishi White

The White Lotus Cake Company

5So What Does it Involve?

The course will be run over 15 weeks, starting Tuesday 13th April, covering 14 modules and allowing for an implementation and Q&A week in the middle (there will be a lot to learn!) and a Q&A session at the end.

 

The sessions will be held via zoom, where Lauren (or a guest expert) will share a presentation on that week’s topic. The power points and a worksheet to help you take action on each topic will be provided. Each session will be around 60 mins with 15 mins for questions.

 

Ideally you attend live so you can ask questions but the sessions will all be recorded and available to watch and rewatch at any time. You’ll have 12 months access to the videos and the powerpoints / worksheets will be downloadable and yours to keep for life.

There will be a dedicated VIP Facebook group if you want to ask questions having watched on replay. This is a great space to get to know the other lovely cake makers on the course, and to share successes or ask for advice.

The course outline is as follows:

  • Week 1 (13th Apr): Mindset and Confidence
  • Week 2 (20th Apr): Defining and Finding your Ideal Client
  • Week 3 (27th Apr): Writing a Business Plan and Setting Goals
  • Week 4 (4th May): Practicalities 1 – Consultations, Postal Taster Boxes
  • Week 5 (17th May): Practicalities 2 – Stacking, Delivering, Liasing with the Venue and Other Suppliers. Insurance, Ts&Cs
  • Week 6 (18th May): Pricing for Profit
  • Week 7 (25th May): BONUS: Guest expert – Branding with Jacquie Lawes
  • Week 8 (1st June): Implementation week: some time to catch up and ask general questions
  • Week 9 (8th June): Online Visibility 1 – Website & SEO.
  • Week 10 (15th June): Online Visibility 2 – Blogging & Pinterest
  • Week 11 (22nd June): BONUS: Online Visibility 3 – Social Media – Instagram with guest expert Abi Hugo
  • Week 12 (29th June): Offline Visibility 1 – Networking & Styled Shoots
  • Week 13 (6th July): Offline Visibility 2 – Wedding Fayres, Print Marketing, Getting on Preferred Supplier Lists
  • Week 14 (13th July): Communicating With Your Couples: your tone, converting enquiries into sales, upselling, dealing with complaints
  • Week 16 (20th July): Final Q&A with Lauren

 

Bonuses!

Included will be a number of other resources such as templates for Ts&Cs, order forms, invoices and receipts, consultation questionnaires, a pricing spreadsheet and more!

You also get access to an exclusive Facebook group, which I am an active part of, helping you with any queries that come up between the weekly sessions

And at the end of the course, I will contact each of you separately to work with you to set goals and plans – and then I’ll personally catch up with you a few months later to see how you’ve been getting on! I’m genuinely invested in your success.

You will also get a free place on the Perfect Your Pricing course – worth £127!

And remember, the priceless access to my amazing guest speakers and their wealth of expert knowledge. 

And More Bonuses!

As if all of the above wasn’t enough, I’ve added two extra special bonuses:

1) A Canva for Beginners Masterclass with me – a free place on my upcoming paid for Canva workshop  – where we will work together, live, in real time to create a number of graphics and printable documents

2) I’ve asked Claire Tovey, the self-confessed ‘numbers nerd’, who helps cake makers like yourself get a grip of their finances, to deliver a session just for the Business Tier students all about Maximising the Profit in Your Pocket. I hadn’t included any ‘finance’ modules (except for pricing) as it wasn’t ‘wedding’ specific – but realised there was a gap here and that this would be really helpful – especially when you get to that up-levelling stage. 

 

“I have a clear idea of where I want to be and most importantly how I will get there. And I am confident enough to know I will get there.”

I was recommended Lauren, through a fellow cake designer and decided to sign up for her wedding cakes business challenge.

I can honestly say it was instrumental in kick starting a clear business path for me. So much so I signed up to Lauren’s Wedding Cakes Business Tier. I have learnt so much from this course. Lauren is without doubt a fantastic business coach. Her approach and openness is infectious and allows you to really search out what you want from your business. I was happy plodding along with no idea of my ideal client or business brand. In a few short months I have a clear idea of where I want to be and most importantly how I will get there. And yes I am confident enough to know I will get there.

I can’t thank Lauren enough I have no doubt that without her guidance and advice I wouldn’t be where I am today. I can’t wait to launch my new branding and website and build on the wedding cake bookings I have already got in the diary. I have also become friends with a lovely group of ladies who now all have the ability to smash their glass ceilings.

Sarah Sacco

Layers & Graces

Lauren is the owner of The Honey Bee Wedding Cake Company and Lauren Grace Consulting. She has rapidly moved her business from being run alongside her main job to becoming a successful full time wedding cake designer, alongside looking after her young twin sons. Her work has been featured many times in print and online and her diary is fully booked at least a year in advance.

With a career background in teaching (business and economics) and investment banking, alongside a degree in Business Management, Lauren has a wealth of knowledge and expertise to share. She is passionate about working with ambitious cake makers who are looking to boost their business potential, and increase their incomes.

Lauren is proud to be the Business Advice columnist for Cakes & Sugarcraft Magazine, published by Squires Kitchen.

Lauren is the owner of The Honey Bee Wedding Cake Company and Lauren Grace Consulting. She has rapidly moved her business from being run alongside her main job to becoming a successful full time wedding cake designer, alongside looking after her young twin sons. Her work has been featured many times in print and online and her diary is fully booked at least a year in advance.

With a career background in teaching (business and economics) and investment banking, alongside a degree in Business Management, Lauren has a wealth of knowledge and expertise to share. She is passionate about working with ambitious cake makers who are looking to boost their business potential, and increase their incomes.

Lauren is proud to be the Business Advice columnist for Cakes & Sugarcraft Magazine, published by Squires Kitchen.

“It was the best money I have spent”

I would definitely recommend the course to others.  The content was excellent, and each week would build on the previous week so now, at the end of the course, I have everything I need to build my business in the wedding industry. The guest speakers were very valuable to me and I am currently using one of them for my branding. 

This was by far the best business course I have done (I am involved in 3 at the minute plus other monthly groups) and I looked forward to it each week.  Lauren’s teaching style is so friendly and made you feel at ease in the group.   She gave us so many templates to use and the pricing course which I have started and is excellent.  It was a great course that has set me on my way. It was the best money I have spent!

Ann Hately

Made of Crumbs

I want you to know that I’ve been where you are and I know it’s hard. When you’re working so hard on your business you just don’t have the time to step back and work on how you’re going to move forward.

But right now, while things are a little quiet, it’s the perfect opportunity to get yourself ready. When the world starts turning again, will you be ready and raring to take those orders? You might be wondering if now is a good time to get involved in the wedding industry at all! But it really is – I, and many other cake makers I know are fully booked for 2021 and already busy for 2022. With all the postponements happening, the demand for wedding suppliers is going to be huge next year. And you’ll be there – ready to pick up those orders!

It has taken me years to work out everything that I know now. I’ve had the benefit of my business degree and career but I still had to work out so much of this myself as I’ve gone along. If you’re in my free Facebook group, or were part of the Rise Up challenge, you’ll know I’m exceptionally generous with my knowledge – I won’t hold anything back – I really am an open book and happy to share all my expertise with you.  

 

The time is now! Let’s do this!

The Investment

I know times are tough right now so I am offering the programme at a special price of  £597 when paid in full. I am keeping the price the same as last year, despite adding even more value!

If you prefer, you can pay over 5 monthly payments of £125 (= total £625 ).

That’s a ridiculously low price for all of the knowledge, support, resources you will get. 

Imagine where you will be in six months time after making that investment?! Just two wedding cake bookings will more than cover the cost of this course and you’ll be much further ahead, much more quickly. I wish this course had been available to me four years ago

If you choose to pay in instalments, please note the full amount will be due even if you choose to stop before the end.

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Yes, I'm in! How do I sign up?

“The course was very good value for money and it exceeded all my expectations”

My biggest struggle was not knowing what to do to gain wedding clients. I now know how to do this! The course was very good value for money and it exceeded all my expectations. I would definitely recommend it to others – the amount you learn is amazing – everything is covered. Lauren’s teaching style is great – relaxed, but so informative, leaving time always for questions. Also, Lauren spends a lot of time on our private Facebook group, so the support feels very personal.

Danielle Langrish-Smith

Victoria James Cake Co